Your Christmas and New Year Data Self
Experian (BBH)
That Christmas when Experian marked ‘most successful email campaign ever’ off their wish list…
Email | OOH
A campaign to help customers get to know their Data-selves to improve their finances over Christmas and set goals for the year ahead.
Email 1 - Merry Christmas
Email 2 - Year in review
Email 3 - Set a goal for this year
Email 4 - How to achieve your goal (varied outcome)
RESULTS
Experian’s most successful email campaign to date.
54% - 65% open rate. (Average open rate for Experian's previous email marketing was 21%)
7-16% click to send rate (average on marketing emails was 1.5%)
1.2% lead to send rate (previous highest was an abandon credit card email which was 0.6%, newsletters average around 0.05%)