Orbit
https://www.ftftorbit.com/
My role in the project: Concept and Copywriting.
Understanding the client
Orbit are a FinTech start-up created by Future Fintech Group (FTFT). FTFT have a strong base within the Chinese market but were aiming to expand into the UK with a banking product built for students moving to the UK. The brief was to build a brand for Orbit, their new banking platform, helping both personal and business customers access, pay, and search for essential services to those living or traveling to the UK.
Brand idea: Your money should travel as far and fast as your ambition



