Cambridge University (Boulder Group)
Find Cambridge at home.
An email campaign promoting Cambridge Judge Business School’s various executive education programmes, which due to COVID-19 were adapted live and online.
We targeted prospective customers, known as corporate learners, with a series of emails including an interactive email allowing them to dictate programme information tailored to their interests.
Email 1 of 4 - Introduction email: Introduction to Cambridge Judge Business School and benefits of new live-online programmes.
Email 2 of 4 - Key proposition email: Here recipients may choose which live-online programme they receive information about in the next email.
Email 3 of 4 - Variable email: Different variable emails sent out based on the recipient’s interaction in the previous email.
Email 4 of 4 - Sales close email