ChainIQ asked for a full brand refresh (minus the logo), including concept, tone of voice, visuals, and brand video.
My role in the project: Concept, Visuals, and Copywriting.
ChainIQ
Chain IQ are a leading procurement service that transform their client’s non-strategic procurement costs into strategic company value through their powerful pooling capabilities. Their business mantra had to sit at the heart of the brand positioning and visual identity – What’s non-core for you is core for us.
Understanding the client
Insight
For many CEOs, indirect spend often flies under the radar – “It is what it is”. Yes, it may seem less visionary, less glamourous than typical growth strategies, but prod a little harder, dig a little deeper, think a little smarter and you may be surprised what opportunity lies beneath.
New brand identity: True Focus
Chain IQ are ‘focus experts’… client focussed, results-focused, and claim a unique focussed lens that looks deeper into a company's corporate spend, finding value where others don’t. This lens is built through advanced technologies, industry insight, and experienced corporate knowledge.
Extracted from their logo as a valuable asset, this ‘focus lens’ enabled us to build a new brand identity reflecting industry insight and experienced corporate knowledge, zooming into the small, intricate details amongst the big picture.
