https://www.acadia.inc/company/our-story
My role in the project: Concept, Art Direction, and Copywriting

Acadia

Acadia - branding

Understanding the client

Acadia was forged in the aftermath of the 2008 Global Financial Crisis, which exposed the need to replace manual margin call processing with an electronic service. Today, they’re the leading risk management platform for the derivatives industry, enabling over $1 trillion in collateral exchanges daily for over 3,000 firms.

The visual identity elegantly combines curved lines, waves, and a community of data points, reflecting the seamless flow of data, robust infrastructure, and the connected approach of Acadia services and client network. These graphics work together to visually demonstrate Acadia leading the way as the authority on collateral and risk management.

Brand Idea: Driving the derivatives industry as one

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